Wednesday, January 3, 2007

The Google $90 Million Suit

Probably should clarify something about click fraud that I didn't mention before; Click fraud only happens to ads online that do PPC (Pay-per-click).

A little more on the dangers of click fraud.
Most search engines refuse to release their data on click fraud, for competitive reasons. This lack of information results in only advertisers getting hurt. How long will it be before online advertising starts to go down?

By the way, Google (R) settlement resulted in $30 million attorney fees and $60 million in payments. However, I heard that the $60 million in refunds is refunding by credit for Google's (R) adsense. Does anyone have any information on this?

here's another article by news.com about the settlement:

Google click fraud settlement given go-ahead

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